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Privacy Policy – Bidfuse

Effective Date: [Insert Date]

At Bidfuse, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and secure your data when you interact with our advertising technology, services, and websites.

1. INTRODUCTION

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This Privacy Policy outlines how Bidfuse, along with its affiliates and partners (collectively, “we”, “our”, or “us”), handles information we collect about you when you access our services. This includes our advertising platform, demand and supply partner integrations, lead generation forms, analytics services, and related offerings.

By using our services, you agree to the practices outlined in this Privacy Policy. If you do not agree, please discontinue use of our services.

2. INFORMATION WE COLLECT

We may collect or receive the following types of information through various interactions with our services:

a. Device and Usage Data:

  • IP address
  • Device type, make, model, and identifiers (e.g., IDFA, AAID)
  • Browser type, version, language
  • Operating system
  • Referring URLs and exit pages

b. Interaction Data:

  • Ad impressions
  • Clicks and pageviews
  • Survey responses or form submissions (when applicable)

3. HOW WE USE YOUR INFORMATION

We use the information we collect to:

  • Deliver and optimize advertisements
  • Improve targeting and ad relevance
  • Prevent fraud and enhance security
  • Support customer service and technical operations
  • Fulfill legal and contractual obligations

We may also aggregate or anonymize data for internal analysis and business purposes.

4. LEGAL BASES FOR PROCESSING

Depending on your location, our legal basis for processing your information may include:

  • Your consent (e.g., for cookies or personalized ads)
  • Fulfillment of a contract
  • Compliance with legal obligations
  • Our legitimate business interests (e.g., fraud prevention, service improvement)

5. DATA RETENTION

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Typically:

  • Advertising data: retained for up to 12 months
  • Aggregated/anonymized data: retained indefinitely

6. WHO WE SHARE YOUR PERSONAL INFORMATION WITH

a. Publishers and Supply Partners:

We may share engagement metrics with app and website owners to help them evaluate ad performance and audience behavior.

b. Advertisers and Demand Partners:

We provide advertisers with campaign analytics and performance reports. This includes audience targeting insights and attribution metrics.

c. Marketing and Data Partners:

We work with analytics and measurement vendors who help enrich user profiles and optimize ad delivery.

d. Service Providers:

Third-party vendors assist with hosting, analytics, security, billing, customer support, and related services.

e. Affiliates and Group Companies:

We may share information within our corporate group to enhance service offerings and provide unified support.

f. Legal Requirements:

We may disclose data when required by law, legal process, or to defend our rights or property.

g. Business Transfers:

In the event of a merger, acquisition, or asset transfer, user information may be part of the transaction.

h. International Transfers:

We may transfer and process data globally, including in countries with different data protection laws. Safeguards are applied as necessary.

7. DATA SECURITY

We implement technical and organizational measures to protect your information. While we strive for strong security, no system can guarantee complete protection. If a breach occurs, we may notify you via our site or email.

8. YOUR PRIVACY RIGHTS

Depending on your jurisdiction, you may have the following rights:

  • Access to personal data we hold about you
  • Correction or deletion of your data
  • Object to or restrict processing
  • Data portability
  • Withdraw consent (where applicable)
  • Lodge a complaint with a regulatory authority

To exercise these rights, please contact us at: privacy@bidfuse.com

9. OPTING OUT OF INTEREST-BASED ADVERTISING

You can opt out of personalized ads via:

  • Bidfuse Opt-Out Page (provide device ID or browser info)

Note: Even after opting out, you may still receive non-personalized (“generic”) ads.

10. COOKIES AND TRACKERS

Bidfuse uses cookies, beacons, and similar tools to track activity and improve services. These may be set by us or by third parties. For more on our cookie usage and controls, see our [Cookie Policy].

11. CHILDREN’S PRIVACY

Our services are not intended for children under applicable age thresholds (e.g., 13 in the U.S., 16 in the EEA). We do not knowingly collect personal data from children. If we discover such a collection, we will promptly delete the data.

12. EXTERNAL LINKS

Our websites or ads may contain links to external services. We are not responsible for the privacy practices of those sites. Please review their privacy policies separately.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes in law or service offerings. Material changes will be announced on our website. Continued use of our services constitutes acceptance of the updated policy.

15. CONTACT US

For questions or concerns about our privacy practices: Email: privacy@bidfuse.com

Last updated: [Insert Date]

Advertising Content Standards

At Bidfuse.com, we’re committed to delivering a secure, transparent, and brand-safe advertising experience. As a trusted partner to advertisers and media owners worldwide, we maintain strict content policies and quality checks across our network and exchange to prevent fraudulent activity and inappropriate content. We do not allow advertising that includes restricted or prohibited content as outlined in these guidelines.

All parties working with Bidfuse—advertisers, publishers, developers, and agencies—are responsible for ensuring that the products or services they promote meet these standards and comply with all applicable local, regional, national, and international regulations.

Core Advertising Rules

  • Every claim within an ad must be verifiable and supported by credible evidence.
  • Advertisements must be respectful and free of offensive or inappropriate material.
  • Misleading, deceptive, spammy, or outdated promotions are not allowed.
  • Ads must not advertise or facilitate access to illegal goods or services.
  • Ads must respect the intellectual property and legal rights of others.
  • Products, pricing, deals, and discounts promoted in the ad must be easily found within two clicks from the landing page or through a basic search on your site.

These policies serve as a general framework and are not exhaustive. Depending on your region or industry, additional requirements may apply. Bidfuse may update these guidelines at any time, and continued use of our services implies agreement with any such revisions.

Examples of Disallowed or Restricted Content Include:

  • Violent or graphic content
  • Sexually explicit or obscene material
  • Alcohol and tobacco (subject to jurisdictional restrictions)
  • Hate speech or discriminatory content
  • Illegal or unapproved drugs and supplements
  • Gambling services or platforms (where restricted by law)
  • Content related to prostitution
  • Weapons or tools promoting violence

Bidfuse retains the right to remove any content that it deems to be non-compliant, illegal, or otherwise harmful without prior notice and without liability.

Ad Behavior Policy

To maintain a high-quality user experience, all ads must behave predictably and respectfully when interacted with. We do not permit ads that:

  • Cause devices to freeze, lock up, or behave erratically
  • Show changing or inconsistent creative elements
  • Use auto-play with sound, force clicks, or redirect users automatically
  • Spread adware, malware, or redirect to unsafe domains
  • Show blank creatives, errors, or content that disappears on interaction
  • Lead to broken landing pages, unclickable creatives, or have missing close buttons
  • Mismatch between the creative and the destination landing page

Staying compliant with these policies—and our Terms and Conditions—is your responsibility. Any exceptions must be pre-approved by Bidfuse in writing.

Violation Response Process

Bidfuse follows a strict review protocol when dealing with ad quality violations or suspicious content:

  • Problematic creatives will be blocked before they are published.
  • Ads found to breach behavior or content policies post-approval will be rejected.
  • Advertisers will be notified. Repeated violations may result in an immediate ban from the Bidfuse platform.

Please review these guidelines regularly, as they are subject to change without notice.