Opting Out of Interest-Based Advertising

Mobile App Advertising

To stop receiving personalized ads within mobile apps, you can disable ad tracking directly on your device:

• Android: Go to Settings > Privacy > Ads and toggle Opt out of Ads Personalization.
   

• iOS: Navigate to Settings > Privacy > Apple Advertising and enable Limit Ad Tracking (for iOS 14 and earlier) or disable Personalized Ads (iOS 14.5+).
   

Please note: This action is specific to the device on which the setting is applied. You must repeat the opt-out process on each device individually.

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Mobile Web Browsing

To opt out of targeted ads while browsing on your mobile web browser, you can disable tracking or adjust cookie settings in your browser’s privacy or security settings.

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Connected TV Devices

Interest-based advertising can also be disabled on Connected TV (CTV) platforms by adjusting system settings:

• tvOS/iOS Devices: Enable Limit Ad Tracking
   

• Android TV: Enable Opt Out of Interest-Based Ads
   

• Roku: Navigate to Privacy > Advertising and enable Limit Ad Tracking
   

Refer to your device manufacturer’s privacy policy for specific instructions, as steps may vary by model or OS version.

You can request to opt out of personalized advertising across Bidfuse’s network. When you do, we will no longer use your advertising ID to serve interest-based ads. However, you may still receive general ads that are not tailored to your preferences.

To submit your opt-out request:

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• Via Browser Cookie – Opt out of personalized ads on mobile web.
   

• Via Device Identifier – Submit your mobile advertising ID for Android or iOS:
   

Enter your Device Advertising ID:

• Android ID / Google Advertising ID
   

• iOS Identifier for Advertisers (IDFA)
   

If you are unsure how to retrieve your advertising ID, visit your device’s privacy settings or refer to your device manufacturer’s support documentation.

If you reside in California, you have the legal right to opt out of the sale of your personal data under the California Consumer Privacy Act (CCPA).

To exercise this right, please submit the following:

• Your device advertising ID (Android or iOS) or browser ID
   

• Your email address (if known and voluntarily shared)
   

Once submitted, we will process your request in compliance with applicable privacy laws. Opting out may not stop all data collection, but it will prevent your data from being sold or used for interest-based advertising.

If you need assistance or have questions about opting out, please contact our SQA team:

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privacy@bidfuse.com

 

Be sure to include your advertising ID or browser identifier if you are submitting a request, so we can locate your data and action your preferences correctly.

You may also View My Cookie ID to check the unique identifier used by our systems for interest-based advertising purposes.